1. All-in-One Social Media Management Suites
| Tool Name | Key Features | Pricing | Link |
|---|---|---|---|
| Hootsuite | Schedule posts, manage multiple accounts, analytics, team collaboration, social listening. | Free trial / Paid from $99/mo | hootsuite.com |
| Sprout Social | Unified inbox, publishing, social listening, analytics, CRM, team collaboration. | Paid from $249/mo | sproutsocial.com |
| Buffer | Post scheduling, analytics, engagement, landing page builder, team collaboration. | Free / Paid from $6/mo per channel | buffer.com |
| Zoho Social | Social scheduling, monitoring, analytics, collaboration, integrates with Zoho CRM. | Free / Paid from $15/mo | zoho.com/social |
| Later | Visual content calendar, Instagram & TikTok scheduling, hashtag suggestions, link in bio. | Free / Paid from $25/mo | later.com |
2. Social Media Scheduling Tools
| Tool Name | Key Features | Pricing | Link |
|---|---|---|---|
| Publer | Post scheduling (including for Facebook, Twitter, LinkedIn, Instagram, TikTok, YouTube), bulk scheduling, link shortening. | Free / Paid from $12/mo | publer.io |
| Planoly | Instagram and Pinterest scheduling, visual planner, analytics, hashtag manager. | Free / Paid from $13/mo | planoly.com |
| SocialBee | Content categories, scheduling, recycling, analytics, and concierge services. | Paid from $29/mo | socialbee.io |
| ContentStudio | Post scheduling, discovery, analytics, social inbox, content curation, and influencer discovery. | Paid from $25/mo | contentstudio.io |
3. Social Media Analytics & Reporting Tools
| Tool Name | Key Features | Pricing | Link |
|---|---|---|---|
| Iconosquare | Social analytics, scheduling, and reporting for Instagram, Facebook, LinkedIn, and TikTok. | Paid from $49/mo | iconosquare.com |
| Metricool | Analytics, competitor analysis, post scheduling, ad tracking, and reporting. | Free / Paid from $18/mo | metricool.com |
| Quintly | Advanced analytics for multiple platforms, customized reports, API access, and benchmarking. | Paid from $345/mo | quintly.com |
| Socialbakers (Now Emplifi) | AI-powered analytics, social listening, influencer marketing, and customer engagement. | Custom Pricing | emplifi.io |
4. Social Media Engagement & Monitoring Tools
| Tool Name | Key Features | Pricing | Link |
|---|---|---|---|
| Agorapulse | Social inbox, publishing, monitoring, analytics, team collaboration, social listening. | Free / Paid from $49/mo | agorapulse.com |
| Brand24 | Social listening, sentiment analysis, mentions tracking, reports, influencer scoring. | Paid from $79/mo | brand24.com |
| Mention | Media monitoring, sentiment analysis, competitor analysis, influencer discovery. | Free / Paid from $41/mo | mention.com |
| Meltwater | Social listening, media monitoring, influencer marketing, PR distribution, analytics. | Custom Pricing | meltwater.com |
5. Influencer Marketing Platforms
| Tool Name | Key Features | Pricing | Link |
|---|---|---|---|
| Upfluence | Influencer discovery, relationship management, campaign tracking, eCommerce integrations. | Custom Pricing | upfluence.com |
| Heepsy | Influencer discovery and analytics (YouTube, Instagram, TikTok), audience insights, fake follower detection. | Free / Paid from $49/mo | heepsy.com |
| Aspire (formerly AspireIQ) | Influencer marketing, UGC campaigns, affiliate marketing, brand collaborations. | Custom Pricing | aspire.io |
| GRIN | Influencer discovery, CRM, content management, campaign analytics, influencer payments. | Custom Pricing | grin.co |
6. Employee Advocacy Tools
| Tool Name | Key Features | Pricing | Link |
|---|---|---|---|
| EveryoneSocial | Employee advocacy, content sharing, gamification, analytics, integrations. | Custom Pricing | everyonesocial.com |
| PostBeyond | Content distribution, employee engagement, analytics, compliance tracking. | Custom Pricing | postbeyond.com |
| Smarp | Employee communications, advocacy, and content sharing, detailed reporting. | Custom Pricing | smarp.com |
7. Content Creation & Visual Design Tools (for Social Media)
| Tool Name | Key Features | Pricing | Link |
|---|---|---|---|
| Canva | Graphic design, social media templates, video editing, content scheduling, brand kit. | Free / Paid from $12.99/mo | canva.com |
| Crello (Now VistaCreate) | Social media templates, animations, video design, branding tools. | Free / Paid from $13/mo | vistacreate.com |
| Promo | Social media video ads creation, templates, stock footage library. | Paid from $25/mo | promo.com |
| Lumen5 | AI video creation, blog-to-video conversion, branding, and templates for social media. | Free / Paid from $19/mo | lumen5.com |
✅ Quick Categories Recap
| Category | Purpose |
|---|---|
| All-in-One Management | Manage, schedule, and analyze posts across multiple platforms |
| Scheduling & Automation | Automate posting, queues, and content recycling |
| Analytics & Reporting | Measure performance and optimize strategies |
| Engagement & Listening | Track mentions, respond to users, and monitor brand health |
| Influencer Marketing | Discover influencers, manage campaigns, and measure ROI |
| Employee Advocacy | Encourage employees to promote brand content |
| Visual Design & Content Creation | Create stunning posts, videos, and graphics easily |
